Location
  • GC: JLL
  • AV Consultant: Phase Shift
  • Total Value: $358,342
  • Completion: Spring 2025
  • Photographer: Christopher Hallowell
Services
  • Audiovisual System Installation
Features
  • 11′-10″ W x 6′-8″ H SNA VST 1.25MM LED Video Wall
  • Samsung/ QM98T-B
  • Panasonic PTZ Cameras
  • BlackMagic Design ATEM Television Studio 4K8
  • Shure MXA902W-S Ceiling Microphone
  •  AJA KI Pro Ultra 12G
  • Elation TVL Panel DW Soft Light Luminares
  • Chroma-Q Vista EX Lighting Control Console
National Retail Federation

DI designed and integrated a state-of-the-art production studio for the National Retail Federation. The 20′ x 20′ studio is engineered to support a wide range of broadcast and content-creation needs within a compact footprint.

As the world’s largest retail trade association, the National Retail Federation drives thought-provoking policy and discussion for the advancement of the retail industry. The addition of an in-house production studio empowers their team to create polished, professional content that amplifies their message.

The studio supports high-resolution video recording and live-streamed webinars. Its centerpiece—a 1.25 mm pixel-pitch LED video wall—provides a flexible visual backdrop, allowing environments to be tailored to any production objective.

Three Panasonic AW-UE100W 4K PTZ cameras provide multi-angle coverage of the space. All cameras are fully operated from the production desk via a Panasonic AW-RP60GJ5 PTZ controller, allowing quick recall of presets, real-time color adjustments, and efficient shot management.

Video routing is managed by a Blackmagic VideoHub 20×20 12G-SDI matrix switcher. For live production, a Blackmagic ATEM Television Studio 4K8 provides seamless access to camera and content sources. The production desk features dual Samsung 27″ 4K monitors, and an AJA Ki Pro Ultra 12G enables recording of up to four independent video feeds for streamlined post-production.

This studio delivers a powerful blend of flexibility, efficiency, and broadcast-grade performance. By combining high-quality imaging, a dynamic LED display, and intuitive production tools, DI created a boutique environment that allows the National Retail Federation to craft studio quality content across live and on demand platforms.